Social media is a great way to promote your photography business. Although beneficial, it’s not enough to guarantee your success.
To boom your enterprise, you need to have a platform to showcase your art which you can control. A platform that lets you decide the size, quality, design and the preciseness of your work and that’s where a website comes, having your own photography website is the best way to flaunt your work, and also to establish yourself as an expert.
A website will enable you to grab the attention of Google and get you, new clients. It’s a great way to establish yourself in the market and give your peers a tough competition.
Not sure how to start your own website? Well, here is the step by step guide to creating your own photography website:
- Focus on your goal
Before jumping in and starting your own website building, take a minute and think about what your website goals are? These goals should correlate with your photography business.
If the website is just to generate additional clients, it must be built accordingly but if the website also showcases most of your work for general consumption, then design it accordingly.
Keep a separate tab for every genre of work or if your lens work is not specific to one field.
Also, if you deal with two types of work- commercial work and artistic photography, having two different websites is not a far-fetched idea.
- Select your best shot
Once decided with the goal of the website and the type of collection it will feature, it’s time to pinpoint the work you will post on the website. The motto should be “quality over quantity” don’t just post every picture you have ever taken so as to raise engagement. You need to post only your best work so that people who stumble upon your site are incited to click on it.
Post around 30 images per tab that way your work will be more in demand and your website will load faster too, which is an absolute must, if you don’t want to lose your consumers.
- Decide your Layout
How your site will look visually, is determined by its layout. As a photographer, you should design your website such that your images get undivided attention. To do this you can do this two things:
- Take the refined route, it means having a black or white background with minimum items. The B&W background ensures your photos gets maximum exposure.
- The display is very crucial for your site; it should fit the format of your picture like for vertical images; scrolling through the page is best but for horizontal images; thumbnails are a better choice.
Check out the layout of other sites and jot down what inspires you and design your portfolio accordingly.
- Add pages to your site that are necessary
A photography website doesn’t need many pages but it does require the right pages, and also the way they are connected to each other is important. The absolute must pages for the perfect site are:
- The homepage– it’s the first page your site will open and will present what services you provide. This page requires the best of words to describe your work and not just images. The best way to do that is to have a beautiful, simple yet impactful logo. Create a photography logo within minutes using Canva. The homepage should also have the name of your business, yourself and the word photographer.
- The gallery: this is the tab where the magic happens, the lifeline of your site. It carries all your artistic and commercial photo-shoot and must be designed meticulously.
- The about me page– the page which will give the client a sneak-peak into your life. Tell them a bit about your background, ideologies, things that inspire and what you aim to achieve. Try to use the first person in sentences as they are more intimate and build a bond between you and your prospective clients. You can check out here some best about me pages examples.
- The client page: this place will include the work you have done for other clients. Seeing that you have actually done work for other people is a great way to ensure new consumers.
- The contact page: as the name suggests, it will give them your contact details like mobile no or email address through which future collaborators can get in touch with you.
- Be social
It implies that you have given viewers permission to share your work on Instagram, Facebook etc.
This is the best way to get the word around and have new clients. For this, have a social bar on your portfolio with links to all your profiles. If not for all, have a sharing option enabled for some of your most appreciated work. Additionally, create your profile on popular social media networks like Instagram, Pinterest, Facebook, etc.
These are the main steps for a good site, other steps that can keep your website on top are:
- SEO– keep the SEO up to the mark for fresh clients with top-notch link building. Never forget to provide a proper description for every image.
- Mobile-savvy –the absolute need of the hour is that your site should be able to operate on mobile phones too.
- Keep it fresh- keep updating your website to maintain the engagement level of your followers.
As a photographer, you have the aesthetics to make a meticulous website. So use that sixth sense and make a presence for yourself in the market.